In March of 2013, our founder Michael Elliot visited a nail salon. He looked at the female magazines, the pastel colors and the television blasting Real Housewives of Atlanta. As Michael observed his surroundings, he felt discomfort. He wanted hand and foot grooming but he also wanted to feel at home, content with his surroundings. He felt conflicted. Then he had a vision. What if a nail salon existed just for men? What if men could get pampered in an environment suited to their masculine taste? What if men could receive a manicure while watching sports and sipping a refreshing beverage in a king-size leather chair? Plans to create Hammer & Nails – The Nail Shop for Guys soon followed. What was once just a vision is now a reality. The first Hammer & Nails shop opened in Los Angeles on well renowned Melrose Avenue on November 9, 2013.
Michael Elliot is the founder and owner of Hammer & Nails – The Nail Shop for Guys, and President & CEO of Hammer & Nails Salons, Inc. Elliot has an eye for identifying untapped market niches and in 2013 he discovered that while there was a need for a business that provided hand and foot grooming exclusively to men, no such business existed. Elliot’s vast and successful entertainment career allowed him to see the shift in attitude regarding male hygiene and self-care, creating a long-term potential for a salon such as Hammer & Nails.
Prior to launching Hammer & Nails, Elliot worked in the movie business. He is one of the most accomplished African-American screenwriters in Hollywood, having written films that have generated over $115 million in box office revenue and having won the 2011 NAACP Image Award for Outstanding Writing in a Motion Picture. Elliot’s film credits include: “Like Mike” (2002), “Brown Sugar” (2002), “Just Wright”, and “Aaliyah: Princess of R&B” for Lifetime Television.